Hey people, I’m here with some strategies and insights that every digital marketer can take into consideration for the following months of the year, it will help you in the growth of your company or the brand that you work with.
- AI-BASED CONTENT CREATORS
Nothing works without AI in the content creation field now, the impact of AI is so huge that it takes the place of prominent content creators. Sixty-seven percent of businesses already use AI for content marketing and SEO, and 78% are satisfied with the results.
AI-generated content can and will help you rank in search—and the real-life experiences of real small businesses confirm this. So it is one of the top recommendations for digital marketers to use AI to create content. But, on the other hand, we all know that content is best written by humans for humans and AI content must be used as a first draft and improvised it more with a human touch according to the consumer’s preference.
- PRODUCE MORE SHORT-FORM VIDEOS
The time is evolving for digital marketers as shorter-form videos are more easily reachable and grab viewers’ attention more quickly. The shorter length and easily digestible content make short-form videos an ideal fit for social media. You can quickly put the message across with bite-sized video content that is most preferred for social media engagement. The report states that videos under 60 seconds were the most popular type created in 2022. Meaning there’s a strong preference among marketers for short-form video content. These are easy to consume due to their ideal length, and Short-form videos are also addictive and sharable.
- FOCUS ON SOCIAL MEDIA – THE HIGHEST -ROI MARKETING CHANNEL
Social media is indisputably the #1 marketing channel. Not only does it offer the highest ROI, but it’s used by 43% of marketers. Social media has become such an impactful platform because it’s become a leading product discovery and purchasing channel as shopping takes center stage across platforms. It provides all the facilities such as recommendations from top influencers and buying it through the DM’s it has been a great shopper’s platform. Around 17% of social media users bought a product in-app in the past three months. In that time, one in four bought something based on an influencer’s recommendation, and 19% sent a DM for customer service. So at this point, all digital marketers should use the social media platform more efficiently.
- START INVESTING MORE IN MICRO-INFLUENCERS
Not only is influencer marketing super effective and going to keep growing in 2024, but influencers are also becoming even more impactful in purchase decisions, people tend to believe and trust the influencer and their recommendations. The report states that 86% of influencer marketers say influencer marketing was effective for their company in 2023. One of the biggest reasons influencer marketing with micro-influencers are working is because they are cost-effective and offer loyal communities. Micro-influencers have a much more intimate audience than macro-influencers do, they often see a higher engagement rate. This means that their posts are reaching a higher percentage of their followers and a lot more of the people seeing their content are engaging with it, every digital marketer has to try and implement influencer marketing with more micro-influencers in the year 2024, as it would be one of the major reasons to boost the marketing part of the brand or the company.
- USER- GENERATED VIDEO CONTENT
In 2024, more focus on user-generated content will be seen on the digital marketing side. Because potential customers are more likely to trust it over high-production videos from the brand pushing the product or service. So basically user-generated videos come from real customers who have used the brand’s product or service. So, those videos carry a level of authenticity that resonates with audiences. And makes them more likely to become customers. Focusing on this type of content can be very cost-effective. Because you don’t have to spend anything on producing it.
But what if buyers don’t actively post their experiences with your products or services? Figure out ways to encourage them to do so. Digital marketers make a note of this, UGC has a high capacity to increase loyalty among the consumers while purchasing from the particular brand.
In conclusion
As we stride into the realm of digital marketing in 2024, it’s apparent that the landscape is undergoing significant shifts, propelled by technological advancements and evolving consumer behaviors. These changes necessitate a deep understanding of emerging trends and a proactive approach to adapting strategies to stay relevant in an increasingly competitive marketplace.
One of the most prominent trends shaping digital marketing in 2024 is the continued integration of artificial intelligence (AI) and machine learning (ML) technologies. These tools are revolutionizing marketing strategies by enabling hyper-personalized targeting, predictive analytics, and automated campaign optimization. Digital Marketers are leveraging AI-powered chatbots, recommendation engines, and data analytics platforms to deliver more tailored and engaging experiences to their audiences.
Furthermore, privacy-conscious strategies are gaining traction amidst growing concerns about data security and consumer privacy. In addition to technological innovations, integrating sustainability and ethical considerations into marketing practices is becoming increasingly vital. Consumers are increasingly mindful of environmental and social issues, and they expect brands to demonstrate corporate social responsibility and ethical business practices.